Israel Rodriguez, founder of ZEFERTREE Service, is originally from Veracruz, Mexico. In 2016, he began his career in arboriculture and tree services, working as an assistant and participating in tree removal. With effort, dedication, and a strong desire to improve, he gained experience and knowledge in the trade.

Over the years, thanks to his consistent work, Israel decided to create his own company: ZEFERTREE Service, currently located in Placer County, approximately 25 miles (40 km) northwest of Sacramento, California. His company is dedicated to providing professional services related to tree care and management, always with commitment, responsibility, and attention to detail.

The name ZEFERTREE has a very special meaning. It is inspired by his father, Mr. Zeferino Tolentino, whom Israel greatly admired for his work ethic and example of dedication. In honor of that inspiration and as a recognition of his roots, he decided to name his company ZEFERTREE.

Today, Israel Rodriguez continues to work with the same dedication with which he began, seeking to offer a quality service to his community and continue growing as a company while honoring the values ​​of work, respect and perseverance that he learned from a young age.